Just How Important Is Structured Data in SEO? via @sejournal, @wburton27

Learn about advances in structured data, why it's so important to your site, the benefits of structured data, and more.The post Just How Important Is Structured Data in SEO? appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-important-is-structured-data/257775/?utm_source_all=sej-feed

Creato 4y | 6 ago 2021, 13:21:24

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OpenAI Brings GPT-4o Back For Paid ChatGPT Users via @sejournal, @MattGSouthern

OpenAI restores GPT-4o to the ChatGPT picker for paid users and promises advance notice on future deprecations.

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13 ago 2025, 22:40:03 | Search engine journal

YouTube Lets Creators Pick Exact CTAs In Promote Website Ads via @sejournal, @MattGSouthern

YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote."

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13 ago 2025, 18:10:03 | Search engine journal

From Ranking To Reasoning: Philosophies Driving GEO Brand Presence Tools via @sejournal, @Dixon_Jones

Two distinct approaches are shaping how brands show up in AI responses: prompt tracking or entity influence. Which school of thought makes the cut?

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13 ago 2025, 13:20:05 | Search engine journal

AI Search Changes Everything – Is Your Organization Built To Compete? via @sejournal, @billhunt

Ranking without representation means you're invisible. Bill Hunt outlines how to restructure for AI Overviews, entity alignment, and competitive visibility.

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13 ago 2025, 11:10:05 | Search engine journal