Branded vs. Non-Branded Traffic: What’s the Difference? via @sejournal, @coreydmorris

How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.The post Branded vs. Non-Branded Traffic: What’s the Difference? appeared first on Search Engine Journal. https://www.searchenginejournal.com/branded-vs-nonbranded-traffic/419426/

Creato 4y | 15 set 2021, 13:21:45

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Altri post in questo gruppo

Google Fixes AI Mode Traffic Attribution Bug via @sejournal, @MattGSouthern

Google AI Mode traffic bug fixed after organic search was mislabeled as direct traffic in Analytics.

The post

28 mag 2025, 20:40:06 | Search engine journal

Is SEO Still Relevant In The AI Era? New Research Says Yes via @sejournal, @MattGSouthern

New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results.

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28 mag 2025, 16:10:05 | Search engine journal

Google’s CEO Says AI Overviews Website Referrals Are Increasing via @sejournal, @martinibuster

Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the web the way we do"

The post

28 mag 2025, 11:30:05 | Search engine journal

Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features via @sejournal, @cshel

Search engines now surface answers, not just links. This article covers how to structure your WordPress site for better visibility and authority.

The post

28 mag 2025, 11:30:04 | Search engine journal

The Overlooked Traffic Drop Caused by AI Overviews [Webinar] via @sejournal, @lorenbaker

Join us for a tactical webinar that breaks down how to track, measure and respond to traffic loss caused by AI Overviews.

The post

28 mag 2025, 06:50:03 | Search engine journal

Google Claims AI Overviews Monetize At Same Rate As Traditional Search via @sejournal, @MattGSouthern

Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing strategy.

The post

27 mag 2025, 16:50:05 | Search engine journal

B2B Brand: Why It Matters More Than You Think

A clear look at what makes a brand: purpose, perception, trust, value, and the role each plays in building long-term business equity and loyalty.

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27 mag 2025, 14:40:04 | Search engine journal

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