Sarah Taraporewalla moves on to the remaining two strategic directions that are part of growing the business. Expanding into new customer segments can introduce new operational processes or channels. Inorganic growth (eg acquisitions and mergers) needs an understanding of the drivers of increased value and the long term expectation (eg merge or keep separate and divest) for the business unit.
https://martinfowler.com/articles/creating-integrated-tech-strategy.html#expand-segments
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