Some Vizio TV owners can claim a share of a $3 million settlement over misleading marketing

Vizio TVs’ “effective” refresh rates have been confusing customers for years, and the company may now owe payments to some buyers who were misled by the term. As spotted by The Verge, Vizio recently agreed to settle a class action lawsuit in California over what plaintiffs claim is “false and misleading” advertising. While some Vizio TVs are marketed as having a “120Hz Effective Refresh Rate” or “240Hz Effective Refresh Rate,” that describes a result achieved using motion clarity technology. Their actual, native refresh rate in most cases is 60Hz.

Vizio has denied any wrongdoing on its part, but agreed to a $3 million settlement covering all Vizio TVs purchased in California that were advertised with the above descriptions, going back to April 30, 2014 and up until the final court judgment. The final approval hearing is right now set for June 20, 2024. People may be entitled to payments of up to $50, but claims must be in by March 30, 2024. The claim form can be found here. Vizio also agreed to stop marketing its TVs this way and to “provide enhanced services and a limited one-year warranty to all Settlement Class Members.”

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