Until now, TCL has perhaps been best known not for the quality of its TVs, but its reasonable prices. This week at CES 2024, however, the company seems like it’s trying to reintroduce itself as the sort of premium player that can could compete with the likes of Samsung, LG and Sony. The brand just debuted a new 115-inch set at its CES press conference, the 115QM89, which it claims is the largest MiniLED TV with Quantum Dot technology.
The TV is an offshoot from TCL’s broader QM8 line, which includes premium TVs in the 65- to 98-inch range. The new set brings over some features from TCL’s previous QM8 TVs, but it adds a 6.2.2 channel speaker system that delivers a more surround sound-like home theater experience. The mega-sized screen also has a TCL AIPQ ULTRA processor that allows it to deliver higher-quality and crisper images than any of TCL’s previous TVs were capable of. Notably, too, the 115QM89 has 20,000 dimming zones, which is important for a bigger display so that shadows and highlights appear more defined, making moody movies and TV shows appear more vividly on screen.
Aside from that showstopper 115-inch TV, TCL the company debuted the premium Q6-Pro in 50- to 85-inch screen sizes, with improved local dimming for a 33 percent boost in display brightness at 600 peak nits. It also added the QM7, another Mini LED device to its lineup — which offers better processing speeds and display brightness as well as overall image quality.
In TCL’s lower-end to midrange S line, the company announced the new S5, which offers 4K UHD resolution in 43- to 85-inch screen sizes. The company also says these TVs will be 25 percent brighter than the previous generation and will offer improved color depiction thanks to that new TCL AIPQ processor. Additionally, the S5 will include HDR PRO+ along with Dolby Vision for overall improved image quality.
Lastly, TCL introduced some new S and Q class soundbars. At the top of the line, these include the S55H, a new 2.1 Channel Dolby Atmos soundbar, and the Q85H, which offers 7.1.4 Channel Dolby Atmos sound and can wirelessly connect to rear speakers for what TCL describes as a more immersive sound experience.
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