Google-parent Alphabet’s fourth-quarter advertising revenue fell below Wall Street expectations on Tuesday, as high interest rates pressure marketing budgets, sending its shares down 4% in extended trading.
Alphabet has been seeing tough competition for ad budgets, amid mixed economic signals in the United States, from other online platforms such as Facebook, Instagram, TikTok, and Amazon.
The company recorded ad revenue of $65.52 billion in the fourth quarter, compared with $59.04 billion a year earlier. Analysts on average expected ad revenue of $66.06 billion.
Google’s customers have worked to streamline their cloud spending, impacting revenue growth. The company also has various startups as clients, which some investors fear keeps a tight lid on spending.
Revenue for the quarter ended December 31 stood at $86.31 billion, compared with estimates of $85.33 billion, according to LSEG data.
—By Akash Sriram, Reuters
Accedi per aggiungere un commento
Altri post in questo gruppo
Yahoo’s bet on creator-led content appears to be paying off. Yahoo Creators, the media company’s publishing platform for creators, had its most lucrative month yet in June.
Launched in M
From being the face of memestock mania to going viral for inadvertently stapling the screens of brand-new video game consoles, GameStop is no stranger to infamy.
Last month, during the m
The technology industry has always adored its improbably audacious goals and their associated buzzwords. Meta CEO Mark Zuckerberg is among the most enamored. After all, the name “Meta” is the resi
Even as AI becomes a common workplace tool, its use in
Finding a job is hard right now. To cope, Gen Zers are documenting the reality of unemployment in 2025.
“You look sadder,” one TikTok po
