Etsy will now tell you what role a seller had in a product’s creation

Etsy is adding news tags to products to further clarify a seller’s role in the creation process.

The online marketplace is requiring all items to be listed as either “made by a seller,” “designed by a seller,” “sourced by a seller,” or “handpicked by a seller.” For example, a seller who finds vintage shirts would fall under the “handpicked” umbrella, while a ceramic vase from a pottery studio would be listed under the “made by” label.

The e-commerce giant is enacting the change in an effort to appease buyers who feel confused or mislead about the purchases they make on the platform.

[Image: Etsy]

“[W]hen people come to Etsy, they sometimes want more clarity about why the things they’re seeing are allowed,” Etsy CEO Josh Silverman said in a video post meant for sellers. “And, we’ve also heard that you want us to be clearer about our rules and enforcement. So, we’re taking the opportunity to articulate our policies in a simpler, easier-to-understand way.”

Silverman stressed that this isn’t in any way a change to what’s allowed on the platform. Rather, it’s about “reinforcing and clarifying” what can be listed. 

Etsy was founded in 2005 and quickly separated itself as a place to buy handmade or unique pieces for people who wanted to avoid the seemingly never-ending aisles of big box stores. But a rapid rise in product inventory since the COVID-19 pandemic has caused some to worry that the platform simply isn’t what it used to be due to the massive influx of bulk, drop shipping, and competitive pricing, as Modern Retail put it.

The brand’s creativity standards come alongside a renewed focus on policing content that violates its policies. Etsy said it removed four times the amount of items that violated their handmade policy in the past year alone. It’s hoping the new, clearer policy will aid in that mission. (The company also recently enacted a ban on certain sex toys and explicit content, which goes into effect July 29.)

“We understand that a policy is only as good as the efforts to enforce it,” Silverman said in the video. “And we feel an enormous responsibility to remove items that don’t belong on our site. We know this is also incredibly important to you, and is one of the top things you’ve asked of us.”

https://www.fastcompany.com/91151416/etsy-will-say-what-role-seller-had-in-product-creation?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Creato 1y | 9 lug 2024, 14:20:02


Accedi per aggiungere un commento

Altri post in questo gruppo

This mom went viral for co-parenting with ChatGPT. Thousands are following her lead

Ask any parent and they’ll tell you that the laundry list of daily tasks is relentless. Now, some are turning to a new kind of support system:

4 ago 2025, 23:30:02 | Fast company - tech
How Tesla’s brand loyalty suffered during Musk’s alliance with Trump

Tesla for years had more repeat U.S. customers than any other major auto

4 ago 2025, 16:30:05 | Fast company - tech
Using ChatGPT or other AI tools? Here’s who can see your chat history

While AI tools like ChatGPT and Google Gemini can be helpful, they&#82

4 ago 2025, 11:50:02 | Fast company - tech
These 8 highly rated tech companies have 300+ remote jobs to fill

Ditch the commute and embrace the pajama pants-powered productivity of

4 ago 2025, 07:10:07 | Fast company - tech
How Trump’s trade war impacts the tech sector

The Trump administration has announced sweeping tariffs—ranging from 10% to 41

4 ago 2025, 04:50:03 | Fast company - tech
This TikToker is going viral for calling out the ‘bad walkers’ of NYC

If you’ve ever experienced incommensurate rage from slow or oblivious walkers, this Ti

3 ago 2025, 12:40:03 | Fast company - tech