A recent study from Columbia University has uncovered critical flaws in the use of AI-generated personas for user experience (UX) and social simulations. While synthetic personas promise scalable, cost-effective alternatives to traditional research methods, the findings challenge the core assumptions behind these tools. The implications are relevant not just for UX practitioners, but for any domain relying on user modelling. https://webdesignernews.com/the-problem-with-ai-generated-personas/
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To be honest, I was a smidge skeptical. I know what a design token is. It’s a variable of a color or font-family or something. I pretty much only work on websites, so that exposes itself as a --custom
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