Meta AI already has 1 billion active users

Mark Zuckerberg told the company's shareholders that Meta's artificial intelligence now has 1 billion monthly active users across all its apps, according to CNBC. He also said during the annual shareholders meeting that the company will be focusing on "deepening the experience and making Meta AI the leading personal AI with an emphasis on personalization, voice conversations and entertainment" this year. Meta will keep growing the product until opportunities to earn money from it appear, such as inserting paid recommendations and offering a subscription service for users who want more computing power. 

Shortly after Meta launched a standalone app for its generative artificial intelligence this April, Zuckerberg already talked about how it could one day show ads and product recommendations. He also hinted at introducing subscriptions for a more “premium” version of the assistant. 

All of Meta's apps, namely Facebook, Instagram, WhatsApp and Messenger, have the assistant baked in. It's also available on the Ray-Ban Meta glasses and the company's Quest headsets. It's very easy to accidentally interact with it if you're using any of the company's applications, and as NDTV has noted, Zuckerberg didn't say whether those monthly active users specifically sought out the AI for use and engaged with it in meaningful ways. But Susan Li, the company's chief financial officer, reportedly said that AI use has been growing fastest on WhatsApp, where users can chat with it, ask it questions and use it to generate images.