The Strategy Gap: Social Video Is Not PPC Video via @sejournal, @LisaRocksSEM

CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.

The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.

https://www.searchenginejournal.com/strategy-gap-where-social-video-is-not-ppc-video/546785/

Creato 4d | 30 giu 2025, 12:20:05


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