TikTok gamifies mindfulness with 'well-being missions'

TikTok’s latest answer to its addictiveness is gamified mindfulness tools. The app’s new Well-being Missions let you earn badges for completing challenges related to balanced digital habits. To be clear, mindfulness and dopamine-seeking mini-games are a contradictory pair. But hey, at least it’s healthier than doomscrolling.

The first batch of TikTok’s "short, engaging missions" focuses on the platform’s existing digital well-being tools. (The company plans to test new features and expand the missions over time.) They include quizzes and flashcards, aspects the company says were well-received in early testing.

TikTok says Well-being Missions focus on positive reinforcement. The idea is to form new habits through encouragement, education and a sense of progress. The gamified challenges are based on research, advice from TikTok’s Youth Council and expert consultations.

It’s easy to draw a straight line between TikTok’s mindfulness features and accusations that it knowingly harmed users’ mental health. ByteDance’s own research reportedly found that compulsive use of the platform correlates with "a slew of negative mental health effects." It’s also associated with disruption to sleep, responsibilities, and connecting with loved ones.

Some might say the answer to that would be to, oh, make the platform less addictive. But come on, now: can’t interfere with profits! So, badge-earning mindfulness missions, it is. Go get 'em, champ.

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