We now have the opening dates for Netflix's branded entertainment complexes that we first learned of in 2023. The 100,000-square-foot amusement centers will be centered around all things Netflix and will include a retail component, a restaurant called Netflix Bites and numerous "immersive story-driven experiences" based on the company's most successful properties.
The Netflix House in Philadelphia will open November 12 at the King of Prussia Mall, and the Dallas location will open December 11 at Galleria Texas. A third location is planned for Las Vegas in 2027. As part of the branded build-out, the Philadelphia location will house large-scale immersive experiences such as Wednesday: Eve of the Outcasts, while Dallas will feature Stranger Things: Escape the Dark and Squid Game: Survive the Trials.
These entertainment hubs come after Netflix has already undertaken dozens of live interactive experiences based on its most popular shows. Aside from these experiences and the Netflix Bites restaurant, the locations will also showcase immersive virtual reality games where guests will play as the main characters from some of the company's hit shows. There will also be themed mini-golf, a theater showcasing Netflix shows and movies, themed arcade games and more.
Netflix isn't the first tech company to step into the world of brick-and-mortar. Amazon has spun up a few branded stores to varying success. Meta also opened physical stores to showcase its virtual reality headsets, taking a page out of Apple's book.
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