OnePlus and Hasselblad are ending their five-year partnership

OnePlus and Hasselblad are ending their five-year partnership, according to an official blog post. The smartphone maker has started developing its own camera system, which it has dubbed the DetailMax Engine.

There was no reason given for the split, though OnePlus heaped praise on Hasselblad in that blog post. It lauded the camera maker's "obsession with precision and detail" and opined about "nights in the lab chasing the perfect balance of light and shadow." The company also said that "Hasselblad’s refined aesthetic sense is now part of our imaging DNA, woven into every future OnePlus camera."

OnePlus

As for every future OnePlus camera, the proprietary imaging system is still in the early stages. OnePlus CEO Pete Lau said he's already testing an early prototype that's been "designed from the ground up to deliver the clearest and most real photos on a smartphone."

The two companies first paired up for the OnePlus 9 and 9 Pro flagship smartphones and the Hasselblad logo has been a mainstay of higher-end OnePlus devices since then. The Verge reports that the logo is likely to disappear with the release of the upcoming OnePlus 14, which may be renamed the OnePlus 15 to avoid the unlucky number "4" in China.

There's one final wrinkle to this story. Oppo, which is the parent company of OnePlus, is sticking with Hasselblad for the time being. As a matter of fact, it officially extended the partnership back in July, with both companies promising a new mobile imaging system in the near future.

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