Search engine journal

The Truth About LLM Hallucinations With Barry Adams via @sejournal, @theshelleywalsh

Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along.

The post The Truth About LLM Hallucinations With Barry Adams appeared first on Search Engine Journal.

https://www.searchenginejournal.com/the-truth-about-llm-hallucinations-with-barry-a

Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well via @sejournal, @navahf

Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles.

The post Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well appeared first on Search Engine Journal.

https://www.searchengin

Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages via @sejournal, @MattGSouthern

Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google's technical documents with its spam policies.

The post Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-

Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid

How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions.

The post Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid appeared first on Search Engine Journal.

https://www.searchenginej


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