Search engine journal

Demonstrating how your agency provides value to clients is key to retaining them. Here are three ways to measure the ROI of marketing.The post 3 Ways Agencies Should Measure Marketing ROI appeared first on Search Engine Journal. https://www.searchenginejournal.com/callrail-measure-marketing-roi/425685/

Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel.The post New Facebook Groups Features For Building Strong Communities appeared first on Search Engine Journal. https://www.searchenginejournal.com/new-facebook-groups-features-for-building-strong-communities/426408/

An overview of Google's history of dialing back and fine tuning their updates and how this should inform a response to ranking changesThe post Google Update Slapped Your Rankings: What’s Next appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-update-slapped-your-rankings-whats-next/426264/

Learn 14 essential considerations for mapping out an SEO-friendly enterprise-level site structure and implementing an SEO governance plan.The post Enterprise SEO Site Structure: 14 Essential Optimizations appeared first on Search Engine Journal. https://www.searchenginejournal.com/enterprise-seo-site-structure/423941/

Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC.The post How Much Does Daily PPC Budget Impact Conversions Available to Us? appeared first on Search Engine Journal. https://www.searchenginejournal.com/daily-budget-impact-conversions/425532/

Discover how to make successful SMS marketing campaigns during the holiday season by learning practical and effective tips.The post SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach [Webinar] appeared first on Search Engine Journal. https://www.searchenginejournal.com/sms-holiday-marketing-tips-webinar-preview/425974/

As Google's search algorithms increasingly look at entities and intent, do keywords still matter in SEO? Absolutely – here's why.The post How Much Will Keywords Matter For SEO in 2022? appeared first on Search Engine Journal. https://www.searchenginejournal.com/why-keywords-still-matter/425671/

Google's John Mueller says fixing technical issues and disavowing random spam links won't fix core update related ranking problemsThe post Why Some Sites Lose Rankings in Core Update appeared first on Search Engine Journal. https://www.searchenginejournal.com/why-some-sites-lose-rankings-in-core-update/426257/

Will an exact match domain help your site perform better in Google Search? See whether domain name is a ranking factor.The post Is Domain Name a Google Ranking Factor? appeared first on Search Engine Journal. https://www.searchenginejournal.com/ranking-factors/domain-name/

Can you influence Google's search algorithms and rank higher by using the disavow tool on bad or spammy links?The post The Disavow Tool: Is It a Google Ranking Factor? appeared first on Search Engine Journal. https://www.searchenginejournal.com/ranking-factors/using-disavow-tool/