The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.
The post Google Analytics 4 adds new customization features for 360 customers appeared first on Search Engine Land.
This felt like a big update, taking almost 14 days to fully roll out.
The post Google October 2023 Core Update rollout is now complete appeared first on Search Engine Land.
https://searchengineland.com/google-october-2023-core-update-rollout-is-now-complete-433191
While Collaborative Articles have potential visibility benefits, some articles are 'drowning in half-truths and misinformation.'
The post LinkedIn to give Collaborative Articles more reach in search appeared first on Search Engine Land.
https://searchengineland.com/linkedin-collaborative-articles-more-reach-up
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.
The post How Search Generative Experience works and why retrieval-augmented generation is our future appeared first on Search Engine Land
A lack of training and education, and an abundance of new AI tools, are big problems for marketers, a new survey finds.
The post Survey: 70% of marketers feel overwhelmed by AI changes appeared first on Search Engine Land.
https://searchengineland.com/survey-70-of-marketers-feel-overwhelmed-by-ai-changes-43
Advertisers across all markets can now use the automated bid strategies to optimize campaigns for "maximum results with minimal effort".
The post Microsoft Target CPA and Maximize Conversions move to general availability appeared first on Search Engine Land.
In this webinar, discover the use cases and concerns for GenAI in content production.
The post The reality behind content marketing and AI appeared first on Search Engine Land.
https://searchengineland.com/the-reality-behind-content-marketing-and-ai-433454
Creators can now target potential customers at optimal moments by adding timestamps to the products they tag in videos.
The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land.
https://searchengineland.com/youtube-feature-product-ad-targeting-433383
Ensure a smooth Google Ads account launch by addressing key factors like goals, assets, audience data, and more.
The post 10 questions to ask before you create a Google Ads account appeared first on Search Engine Land.
https://searchengineland.com/10-questions-to-ask-before-you-create-a-google-ads-acco
Google removed the Favicon user agent and said you must allow Googlebot and Googlebot-Image for Google to index your site's favicon.
The post Google updates Favicon search documentation appeared first on Search Engine Land.
https://searchengineland.com/google-updates-favicon-search-documentation-433378