A deep dive into why the DOJ thinks RGSP makes ad auctions unfair, and why Google believes it creates a better user experience.
The post What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained appeared first on Search Engine Land.
Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value.
The post 5 reasons Amazon Ads is better than Google Ads for ecommerce appeared first on Search Engine Land.
https://searchengineland.com/amazon-ads-vs-google-ads-ecommerce-433186
Google's Search Liaison confirmed Google stopped indenting search results a "few weeks ago."
The post Google Search officially stops indented results appeared first on Search Engine Land.
https://searchengineland.com/google-search-officially-stops-indented-results-433210
From CTV to LinkedIn and beyond, this webinar will give you tips for them all.
The post AI-powered marketing in 2024: A playbook for success appeared first on Search Engine Land.
https://searchengineland.com/ai-powered-marketing-in-2024-a-playbook-for-success-433207
Plus Google SGE can provide written drafts.
The post Google Search Generative Experience can now create images appeared first on Search Engine Land.
https://searchengineland.com/google-search-generative-experience-can-now-create-images-433200
Get insights on how to narrow your focus, cater to specific market needs, and differentiate yourself in the competitive SEO industry.
The post How to find your niche in SEO appeared first on Search Engine Land.
https://searchengineland.com/how-to-find-your-niche-in-seo-433141
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.
The post LLM optimization: Can you influence generative AI outputs? appeared first on Search Engine Land.
Google Ads Data Manager is initially launching in Google Ads to make it easier to use enhanced conversions and customer match
The post Google Ads rolls out new tool for centralized access to all first-party data appeared first on Search Engine Land.
https://searchengineland.com/google-ads-data-manager-first-party-data-
The dark ages of TV attribution are over. Today’s marketers shouldn’t settle for less than full transparency from their CTV platforms.
The post Cracking the code on accurate attribution for connected TV appeared first on Search Engine Land.
https://searchengineland.com/cracking-the-code-on-accurate-att
Unlock the true potential of SEO with share of search. Learn why this metric matters and the role of brand search in proving SEO's value.
The post Share of search: The SEO metric you can’t ignore appeared first on Search Engine Land.
https://searchengineland.com/share-of-search-seo-metric-433133