“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
Please visit Search Engine Land for the full article.
https://searchengineland.com/4-elements-that-help-create-compelling-seo-content-377285
You can safely ignore this notification if you received it over this past weekend.
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Hotels can now officially use Google Posts in their local listings but in a limited way.
Please visit Search Engine Land for the full article.
On the hunt for something new? Check out who’s hiring in search marketing this week.
Please visit Search Engine Land for the full article.
https://searchengineland.com/december-13-the-latest-jobs-in-search-marketing-377215
When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more.
Please visit Search Engine Land for the full article.
https://searchengineland.com/google-ads-refreshes-custom-columns-ui-and-adds-new-metrics-377212
While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories.
Please visit Search Engine Land for the full article.
https://searchengineland.com/exclusive-the-most-popular-yelp-search-filters-377209
Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account.
Please visit Search Engine Land for the full article.
https://searchengineland.com/ads-creative-studios-asset-library-is-coming-to-google-ads-377173
Google will show local results on the left and a map on the right of those results.
Please visit Search Engine Land for the full article.
https://searchengineland.com/google-rolling-out-new-map-and-local-interface-in-search-377169
This is not a ranking change, this is just a change in how Google reports on your rankings.
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The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.
Please visit Search Engine Land for the full article.