Search Engine Land

Plus, October 8 is the Diversity Award nomination deadline

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http://feeds.searchengineland.com/~r/searchengineland/~3/aXbY6yvvM2s/microsoft-advertising-will-deprecate-etas-too-wednesdays-daily-brief-374966

Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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http://feeds.searchengineland.com/~r/searchengineland/~3/QOPlJzL3fI8/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration-374970

In total, 84% of the 87 respondents said “yes,” they would like this feature.

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http://feeds.searchengineland.com/~r/searchengineland/~3/OLjuD_hdPvo/we-asked-you-answered-should-google-add-noindex-support-to-robots-txt-poll-results-374958

Plus, do you know the latest podcast lingo?

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http://feeds.searchengineland.com/~r/searchengineland/~3/hRJEqJHoT1E/facebook-have-you-tried-turning-it-off-and-on-again-tuesdays-daily-brief-374942

Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.

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http://feeds.searchengineland.com/~r/searchengineland/~3/diRDMI1WWbU/microsoft-advertising-eta-deprecation-auto-generated-remarketing-lists-and-audience-network-updates-374937

Attend SMX online, November 9-10, to unify your teams… and unlock up to 20% off registration while you’re at it!

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http://feeds.searchengineland.com/~r/searchengineland/~3/ocrYx0xDPWU/winning-search-marketing-teams-attend-smx-374924

Gotta, gotta be down because I want it all

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http://feeds.searchengineland.com/~r/searchengineland/~3/GDVtDy2dLBk/comin-out-of-my-cage-and-ive-been-doing-just-fine-mondays-daily-brief-374920

Also, Journeys is a new feature in Chrome that clusters your browsing history in a new way.

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http://feeds.searchengineland.com/~r/searchengineland/~3/HKQ_eZza-bI/chrome-tests-google-side-search-in-the-browser-374912

Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC and FLEDGE, to early next year.

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http://feeds.searchengineland.com/~r/searchengineland/~3/_h3CuUaj0oc/google-pushes-back-floc-testing-to-q1-2022-374905

Plus, new reporting in Google Ads and new Yelp attributes

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http://feeds.searchengineland.com/~r/searchengineland/~3/RLl3al_1tKk/what-do-new-pans-have-to-do-with-attribution-fridays-daily-brief-374877