The tCPA and tROAS options will also go away in the next few weeks, but existing campaigns will continue to function as usual.
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And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
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If you have a redirect live for a year, you can then remove the redirect and Google will continue to pass the signals from the origin URL to the destination URL.
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Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
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Plus, AMP labels are gone and Google Ads releases three-strikes policy.
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Details like price range and meal type are useful for potential customers, but will Google use it to enable search filters?
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This is the first time Google illustrated what different types of traffic drops look like.
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Google Ads plans to expand the scope of the project after the initial pilot to include more policy types.
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And, the Marketoonist provides some perspective on what consumers really care about.
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After five years of Google showing the AMP lightening bolt icon for AMP pages in the mobile results – it is now gone.
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