Digital personalization is so… impersonal

Calling it what it isn’t doesn’t change what it is

2y | UX Design
The most valuable MVP

The one that can’t be designed, built, or shipped

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2y | UX Design
Delightful and frustrating UX in video games

A look at how UX design can elevate or hinder the experience of playing video games, through a few examples.

2y | UX Design
Cool tech… but your product doesn’t work

Tech-obsessed companies don’t understand the mental models of today’s generation of users which contributes to their failure to find…

2y | UX Design

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