We speak to New York design agency Order about the challenges and opportunities that came with overhauling the identity for the modern furniture trailblazer https://webdesignernews.com/herman-millers-rebrand-is-a-playful-update-on-a-design-classic/
The limited-time rebranding is really just a marketing stunt timed to coincide with CES 2024, one of the biggest tech showcases of the year. Tropicana said it aims to highlight the “fact that there is nothing artificial, and never has been anything artificial” in its orange juice. https://webdesignernews.com/tropicn-tropicana-withdraws-letters-ai-from-its-branding-heres-why/
