Search engine journal

The Truth About LLM Hallucinations With Barry Adams via @sejournal, @theshelleywalsh

Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along.

The post The Truth About LLM Hallucinations With Barry Adams appeared first on Search Engine Journal.

https://www.searchenginejournal.com/the-truth-about-llm-hallucinations-with-barry-a

Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well via @sejournal, @navahf

Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles.

The post Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well appeared first on Search Engine Journal.

https://www.searchengin

Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages via @sejournal, @MattGSouthern

Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google's technical documents with its spam policies.

The post Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-

Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid

How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions.

The post Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid appeared first on Search Engine Journal.

https://www.searchenginej

Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push via @sejournal, @MattGSouthern

Google voluntary buyouts target U.S. Search and Ads staff amid AI restructuring. What does this mean for future layoffs and team priorities?

The post Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-offers-voluntary


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