![How AI Search Should Be Shaping Your CEO’s & CMO’s Strategy [Webinar] via @sejournal, @theshelleywalsh](https://www.cdn5.niftycent.com/d/e/b/X/q/5/R/how-ai-search-should-be-shaping-your-ceo-s-cmo-s-strategy-webinar-via-atsejournal-attheshelleywalsh.webp "Why Your PPC Structure Should Mirror Your Business Model via @sejournal, @brookeosmundson")
Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye.
The post Google I/O 2025: The Background Google Didn’t Tell You appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-i-o-2025-the-background-google-didnt-tell-you/547371/
Sales copy works best when it reflects your brand. This article covers practical ways to align your messaging across platforms.
The post How To Successfully Weave Your Brand Messaging Into Sales Copy appeared first on Search Engine Journal.
https://www.searchenginejournal.com/how-to-successfully-weave-your-brand-
Google claims AI search delivers "more qualified clicks" despite traffic losses. Are these changes helping publishers, or boosting its ads business?
The post Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss appeared first on Search Engine Journal.
![What’s Draining Your PPC Budget and How to Stop It [Webinar] via @sejournal, @hethr_campbell](https://www.cdn5.niftycent.com/d/1/d/X/2/5/w/what-s-draining-your-ppc-budget-and-how-to-stop-it-webinar-via-atsejournal-athethr-campbell.webp)
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.
The post What’s Draining Your PPC Budget and How to Stop It [Webinar] appeared first on Search Engine Journal.
https://www.searchenginejournal.com/whats-draining-your-ppc-budget/546714/
Agentic SEO introduces a more efficient, AI-assisted way of working, without losing the human insight that drives real results.
The post Explaining Agentic SEO To The C-Level appeared first on Search Engine Journal.
https://www.searchenginejournal.com/explaining-agentic-seo-to-the-c-level/547161/
An in-depth look at CMS market share data and what the changing platform landscape means for SEO practitioners.
The post CMS Market Share Trends: Top Content Management Systems (May 2025) appeared first on Search Engine Journal.
https://www.searchenginejournal.com/cms-market-share-2025/546289/
Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode.
The post Google’s Official Advice On Optimizing For AI Overviews & AI Mode appeared first on Search Engine Journal.
Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting.
The post Google Announces Largest Ads Bidding Update In Over A Decade appeared first on Search Engine Journal.
Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data.
The post Google AI Measurement Upgrades Announced At Google Marketing Live appeared first on Search Engine Journal.
![How To Measure Topical Authority [In 2025] via @sejournal, @Kevin_Indig](https://www.cdn5.niftycent.com/d/D/v/7/6/7/O/how-to-measure-topical-authority-in-2025-via-atsejournal-atkevin-indig.webp)
As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility.
The post How To Measure Topical Authority [In 2025] appeared first on Search Engine Journal.
https://www.searchenginejournal.com/how-to-measure-topical-authority/547264/