How paid search marketers can address brand measurement challenges and grow in their careers

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

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https://searchengineland.com/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers-383293