Six years ago I moved from the US to the EU to break from American culture and try something new. But in this short time, I’ve seen Amsterdam, my adopted home, morph into a place that can sometimes feel culturally more like San Francisco than a major European capital. My anecdotal experience is the result of a larger commercial exchange between Europe and the United States reaching new heights. A flurry of retail investment apps inspired by America’s Robinhood are getting Europeans, historically more prone to saving, to invest their money for the very first time. Mobility startups looking to…
This story continues at The Next Web
https://thenextweb.com/news/why-brands-benefit-true-cultural-roots
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18 lip 2023, 12:50:09
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