On the same day that Apple announced it would start shipping its new Apple Vision Pro headset in the U.S. on February 2, the brand launched a new ad to hype the mixed-reality piece of hardware.
Created by TBWA Media Arts Lab, the spot is called “Get Ready,” and is a pop culture ride through the possibilities of strapping something onto your face. Set to Devo’s “Uncontrollable Urge,” the ad goes from Young Frankenstein to Star Wars to Ant-Man to Snoopy to SpongeBob to Star Trek’s Geordi La Forge and others all wearing goggles. Apple is using beloved characters and films to show us that, hey, spatial computing isn’t weird at all. Even if it costs $3,499.
If the ad feels familiar, that’s because it’s a spiritual sequel to the first-ever iPhone ad, “Hello,” which ran during the Oscars in February 2007. That spot featured scenes from movies and TV of characters answering the phone.
If that’s enough to convince you, preorders for the Vision Pro open up January 19.
Zaloguj się, aby dodać komentarz
Inne posty w tej grupie
Child psychologists tell us that around the age of five or six, children begin to seriously contemplate the world around them. It’s a glorious moment every parent recognizes—when young minds start
During January’s unprecedented wildfires in Los Angeles, Watch Duty—a digital platform providing real-time fire data—became the go-to app for tracking the unfolding disaster and is credit
Yahoo’s bet on creator-led content appears to be paying off. Yahoo Creators, the media company’s publishing platform for creators, had its most lucrative month yet in June.
Launched in M
From being the face of memestock mania to going viral for inadvertently stapling the screens of brand-new video game consoles, GameStop is no stranger to infamy.
Last month, during the m
The technology industry has always adored its improbably audacious goals and their associated buzzwords. Meta CEO Mark Zuckerberg is among the most enamored. After all, the name “Meta” is the resi
