A $19 strawberry has broken the internet.
Over the weekend, several content creators went viral with reviews of one very expensive berry, purchased from the upscale Los Angeles-based grocery chain Erewhon.
“Apparently it’s the best-tasting strawberry in the entire world,” influencer Alyssa Antoci says in a video that has racked up more than 15 million views. It’s worth noting that Antoci appears to be a social media manager for Erewhon, and her family also owns the store. “Wow. That is the best strawberry. That’s crazy,” she adds.
Along with the $19 price tag, the berries from luxury Japanese fruit vendor Elly Amai are individually packaged, set on a small cushion inside a miniature plastic cloche for protection—exactly how one would expect such an expensive berry to be packaged. On its website, the company claims to sell only the “highest-quality fruits from Japan’s most celebrated farms.”
Not everyone is impressed. “People in L.A. are so gullible,” one commenter wrote. “If I dropped $20 on a strawberry, I’d probably convince myself it was the best one I’ve ever tasted too,” wrote another.
“It does taste good but is it worth the $19?” content creator @janemukbangs questioned in a TikTok video with 5.5 million views. (Spoiler alert: It wasn’t.)
@janemukbangs $19 strawberry from Erewhon 😭 #erewhon #foodtiktok #fypシ #strawberries
♬ original sound – janemukbangs 😚
Whether people are willing to pay a premium for Japanese berries or it’s simply a case of clever marketing, this isn’t the first time the celeb-loved L.A. grocery store has made headlines for its pricey products. This month, it’s a $19 strawberry; last year, it was a $32 bag of specialty ice. In a time when many are struggling to afford even basic groceries, it’s easy to see why a ridiculously expensive strawberry has rubbed some people the wrong way.
Or, as one commenter theorized, “Erewhon was 100% started by a group of uni students who wanted to run a social experiment on consumerism. They ended up accidentally creating a successful grocery so now they just watch and laugh.”
<hr class=“wp-block-separator is-style-wide”/> https://www.fastcompany.com/91285151/19-strawberry-sparked-debate-luxury-foods?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss
Zaloguj się, aby dodać komentarz
Inne posty w tej grupie
Look, I’m not gonna lie to ya’: I’ve got a bit of a love-hate relationship with PDFs. And, more often than not, it veers mostly toward the “hate” side of that spectrum.
Don’t get m
When the U.S. government signs contracts with private technology companies, the fine print rarely reaches the public. Palantir Technologies, however, has at
Bad news for morning routines everywhere: The New York Times has put its Mini Crossword behind a paywall.
On Tuesday, instead of their usual puzzle, players were met with a paywall. The
China’s Alibaba has developed a new chip that is more versatile than its older chips and is meant to serve a broader range of
Mount Fuji hasn’t erupted since 1707. But for Volcanic Disaster Preparedness Day, Japanes
When an influencer gets married, it’s safe to assume much of the cost, from venue decor to personalized invitations, has been comped in exchange for content. Now brides with smaller, more modest f
