Amazon unveils Nova Act, an AI agent that can shop for you

Amazon on Monday launched its latest AI model, designed to take over a user’s web browser and perform simple tasks. The move places the e-commerce giant in more direct competition with artificial intelligence companies like OpenAI and Anthropic, which are also developing AI “agents.”

The model, called Nova Act, is currently available as a “research preview” for developers, meaning it’s not yet open to the general public. It can complete tasks such as browsing the web and making purchases without supervision. For instance, the company demonstrated Nova Act searching for apartments within biking distance of a specific train station. It can also handle more nuanced instructions like “don’t accept the insurance upsell.”

“We think of agents as systems that can complete tasks and act in a range of digital and physical environments on behalf of the user,” Amazon wrote in a blog post on Monday.

These types of agents are still in their early stages, but tech companies are placing big bets that agentic AI represents the next major frontier. OpenAI recently released “Operator,” a tool that automates web-based tasks, along with Deep Research, which it says can gather information from across the web and summarize it into digestible reports. Anthropic, the creator of Claude, and Google have also introduced AI agents.

Nova Act is part of Amazon’s Nova series, first announced in December 2024, which is capable of generating text and images. “The Nova Act SDK is a crucial step forward, toward building reliable agents by enabling developers to break down complex workflows into atomic commands (e.g., search, checkout, answer questions about the screen),” the company wrote.

https://www.fastcompany.com/91308753/amazon-unveils-nova-act-an-ai-agent-that-can-shop-for-you?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss