Letterboxd will launch a curated online rental service for films

There's about to be a new online movie rental site in town. Letterboxd is introducing a transactional video-on-demand service for its users, according to The Hollywood Reporter. The social media platform for movie lovers announced the news during the Cannes Film Festival. 

The Letterboxd Video Store will have curated rental categories such as up-and-coming filmmakers, under-appreciated movies and more on demand. There will also be areas that highlight the movies premiering at different film festivals, many of which will be available for a set amount of time. Plus, the rental service could offer some movies that only have a limited distribution, getting them in front of a wider audience. 

Letterboxd pitches its Video Store it as a natural next step for the company. “Every day, we see members recommending films to each other, adding to their watchlists and hungry to discover more,” Letterboxd CEO Matthew Buchanan stated. “Letterboxd Video Store is our way of delivering for those film lovers, creating a dedicated space for films that deserve an audience.”  

However, while we know it should be coming, that's about all the logistical information we have. Letterboxd has yet to release pricing, launch dates or countries where rentals will be available. These finer points should all arrive in the upcoming months. 

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