HBO Max is back, HBO Max says

The HBO Max re-rebranding is officially underway. After revealing back in May that it would change the name of its Max streaming service back to HBO Max sometime this summer, Warner Bros. Discovery (WBD) is starting to do that as of Wednesday. In a press release, WBD simply said that "HBO Max is back. It's good to be home" and included an image of the app's new(ish) logo.

Variety earlier reported that the switch back to HBO Max would begin on Wednesday, with users around the world starting to see the name of their Max apps changing to the new (old) name. WBD leadership is said to have wanted to have the HBO Max branding back in place before the Primetime Emmy Award nominations are announced on July 15.

HBO Max debuted back in 2020. WarnerMedia and Discovery merged to form WBD in 2022, and the following year, the company cut HBO from the name when it folded Discovery+ content into the flagship streaming service. Two years later, WBD has learned at least one error of its ways and restored the more prestigious part of the platform's name.

This is not the only major change going on at WBD, which is splitting into two companies. One will be home to HBO, HBO Max and the Warner Bros. film, TV and game studios, and the other will house its cable networks. The latter will be saddled with most of WBD's debt load.

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