Apple TV+ sitcom Trying is coming to the BBC

Soon, folks in the UK will be able to check out Apple TV+ series Trying for free (well, other than the cost of a TV license). The BBC has picked up the rights to the first three seasons of the show. The Beeb will broadcast it on TV and stream it on iPlayer starting on September 8.

According to Deadline, the deal includes the option for the BBC to pick up more seasons of Trying, which — as it happens — is produced by a commercial arm of the corporation. Apple greenlit a fifth season earlier this year.

This marks the first time that the BBC has picked up an Apple TV+ series, but deals such as this aren’t uncommon. BBC rival ITV scooped up Apple TV+ series Suspicion earlier this year for its ITVX streaming service. Sales distributor Fifth Season is said to have brokered that deal. Last year, Fifth Season was shopping around other Apple TV+ shows, such as See, Roar and Servant.

We’ve seen other instances of streaming services and production companies taking their projects to other platforms to get some more eyeballs on them and try to earn more revenue. A couple of years ago, Warner Bros. Discovery yanked shows including Westworld from (HBO) Max in favor of streaming them on free, ad-supported platforms. The BBC has also partnered with Disney+ to stream Doctor Who internationally.

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