Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/MPBRcBwSzn4/google-ads-phrase-and-broad-match-keywords-that-are-identical-to-a-query-are-now-preferred-374673