What’s A Good Cost Per Acquisition (CPA)? Ask The PPC via @sejournal, @navahf

It's not always straightforward to set KPIs for your paid ad campaigns. Here's what you can do, according to Navah Hopkins in this month's column. The post What’s A Good Cost Per Acquisition (CPA)? Ask The PPC appeared first on Search Engine Journal.

https://www.searchenginejournal.com/good-cpa-ask-ppc/447922/

Creată 3y | 12 mai 2022, 13:21:14

Autentifică-te pentru a adăuga comentarii

Alte posturi din acest grup

Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP) via @sejournal, @MattGSouthern

On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and how to verify fixes.

The post

21 aug. 2025, 20:50:06 | Search engine journal

Google Confirms New Google Verified Badge for Local Services Ads via @sejournal, @brookeosmundson

Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers.

The post

21 aug. 2025, 16:20:04 | Search engine journal

Ask An SEO: Should Small Brands Go All In On TikTok For Audience Growth? via @sejournal, @MordyOberstein

Should small brands prioritize TikTok or Google? This week's Ask An SEO reframes the question and focuses on what actually moves the needle.

The post

21 aug. 2025, 13:50:09 | Search engine journal

Google AI Mode Adds Agentic Booking, Expands To More Countries via @sejournal, @MattGSouthern

Google adds agentic bookings and personalization to AI Mode and expands access to 180+ countries in English.

The post

21 aug. 2025, 13:50:08 | Search engine journal

Semantic Overlap Vs. Density: Finding The Balance That Wins Retrieval via @sejournal, @DuaneForrester

Machines reward overlap. Humans reward density. This article explains why balancing both is critical for content optimization in retrieval-augmented AI systems.

The post

21 aug. 2025, 13:50:08 | Search engine journal

Common Hosting Defenses Ineffective Against WordPress Threats via @sejournal, @martinibuster

Case study shows that general web hosting security is ineffective against WordPress-specific vulnerabilities

The post

21 aug. 2025, 11:30:13 | Search engine journal

Inspiro WordPress Theme Vulnerability Affects Over 70,000 Sites via @sejournal, @martinibuster

Over 70,000 installations of Inspiro WordPress theme affected by Cross-Site Request Forgery vulnerability

The post

21 aug. 2025, 09:20:05 | Search engine journal

Tomas_r2