Europe—worried about AI risks like deepfakes and hallucinations—still has questions for Big Tech companies

European Union regulators on Thursday ratcheted up scrutiny of Big Tech companies, including Google, Facebook, and TikTok, with requests for information on how they’re dealing with risks from generative artificial intelligence, such as the viral spread of deepfakes.

The European Commission, the EU’s executive branch, has sent questionnaires about the ways that eight platforms and search engines—including Microsoft’s Bing, Instagram, Snapchat, YouTube, and X, formerly Twitter—are curbing the risks of generative AI.

The 27-nation bloc is flexing new regulatory powers acquired under the Digital Services Act, a sweeping set of regulations that took effect last year with the aim of cleaning up big online platforms and keeping users safe, under threat of hefty fines.

The EU is wielding the DSA and other existing regulations to govern AI until its groundbreaking rulebook for the technology takes effect. Lawmakers approved the AI Act, the world’s first comprehensive AI rules, but the provisions covering generative AI won’t kick in until next year.

Other AI-related risks that the commission is worried about include systems coming up with false information—known as “hallucinations—and the automated manipulation of services to mislead voters.

The commission said its requests for information are about both the creation and spread of generative-AI content. For example, it’s seeking internal documents on how companies have reviewed the risks and worked to mitigate them as they deal with generative-AI’s impact on everything from electoral processes and the spread of illegal content to gender-based violence and the protection of minors.

European authorities are probing tech platforms’ readiness for AI-fueled misinformation and disinformation as they prepare for EU-wide elections set for early June. Commission officials said they want to know whether big online platforms are ready in case a “high-impact” deepfake appears at the last minute and spreads widely.

The EU wants answers from companies on their election protections by April 5 and on the other topics by April 26. The commission could follow up with a more in-depth investigation, but it’s not guaranteed.

Chinese e-commerce platform AliExpress also faces DSA scrutiny. The commission said it opened formal proceedings to determine whether the company failed to protect consumers by allowing the sale of risky products such as fake medicine and children in particular by allowing access to porn. A lack of measures to stop influencers peddling illegal or harmful products also is being examined, it said.

AliExpress said in a statement that it respects all rules and regulations in the markets where it operates.

The company said it has been “working with, and will continue to work with, the relevant authorities on making sure we comply with applicable standards and will continue to ensure that we will be able to meet the requirements of the DSA.”

Separately, the commission asked LinkedIn for information on whether it’s complying with the DSA’s ban on targeting ads to people based on sensitive types of personal data such as sexual orientiation, race, and political opinions.

—Kelvin Chan, Associated Press business writer

https://www.fastcompany.com/91060157/europe-microsoft-snapchat-youtube-x-ai-risks-deepfakes-hallucinations?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Creată 1y | 15 mar. 2024, 00:50:04


Autentifică-te pentru a adăuga comentarii

Alte posturi din acest grup

Palantir, Nvidia stocks slip as Wall Street edges away from its records

Wall Street is edging lower on Tuesday following drops for Palantir and other stars that had been riding the mania surrounding artificial i

19 aug. 2025, 20:20:07 | Fast company - tech
This free AI tool wants to make divorce less complicated

Since its founding in 2018, Hello Divorce has aimed to make the divorce process less stressful and more cost-effective. The startup helps spouses accurately

19 aug. 2025, 15:40:06 | Fast company - tech
AI study tool Cubby Law looks to boost law students’ GPAs

Law school can be notoriously competitive, with post-graduation job opportunities heavily dependent on grade point average. GPAs are determined

19 aug. 2025, 15:40:05 | Fast company - tech
Clippy is back—this time as a mascot for Big Tech protests

Clippy has become an unlikely protest symbol against Big Tech. 

The trend started when YouTuber Louis Rossmann ">posted a video

19 aug. 2025, 15:40:04 | Fast company - tech
Social media is dead. Meta has admitted as much. What now?

Back in March, Facebook introduced a new feature that wasn’t exactly new. The Friends tab—de

19 aug. 2025, 13:20:12 | Fast company - tech
Diagnostic AI is powerful—but doctors are irreplaceable

Microsoft captured global attention with a recent announcement that its new

19 aug. 2025, 13:20:11 | Fast company - tech
Why Japan’s 7-Elevens are the hottest new tourist attraction

Forget the Shibuya Crossing or Mount Fuji; tourists in Japan are adding convenience stores to their travel itineraries.

Thanks to

19 aug. 2025, 11:10:06 | Fast company - tech