TikTok’s comment sections are being flooded with copy-pasted Christian messages

An influx of copy-and-pasted Christian messages has recently taken over TikTok’s comment sections.

Over the past several days, comments about Jesus Christ have surfaced among the top comments on a wide range of unrelated videos. There’s no obvious connection between the accounts posting them, but the pattern is hard to miss.

“Jesus died on a cross for you. He defeated death, he defeated your sins. He did this for you, and he gave us the Holy Spirit. Spread the word,” reads one of the most frequently repeated comments. Others follow the same script: Jesus died for our sins, we’ve been given the Holy Spirit, and now it’s our job to evangelize. Some even admit to being copy-pasted, though the origin of the trend remains unclear.

Anyone chronically online knows that TikTok’s comment section is part of the fun. But the sudden wave of Christian spam is wearing on some users. “I was just browsing TikTok in bed this morning before waking up and like you said it’s nearly EVERY video that has 10 or so of these comments,” one Reddit user wrote in the r/Christianity subreddit. “I have nothing against anyone who is religious or spiritual in any way but absolutely no one is trying to be preached at while they’re just browsing or walking down the street etc, idk what folks think this accomplishes.”

Other Reddit users have attempted to solve the mystery by suggesting possible explanations. However, no one is certain if the religious messages come from bots, Christians, religious organizations or a combination.

“Lotta money in the christian right’s been flooding endorsements and advertisers online, you use that money to artificially boost your followers, you appear at the top of youtube. ta daaaaa, you have created a zeitgeist,” one Reddit user theorised. “Bots, shills, paid comments, and bots and bots,” added another. 

As well as raising questions, the trend has sparked a number of satirical responses. An edited version of the comment, also appearing across viral TikTok videos, references NBA star LeBron James in the same comment format, instead of Jesus Christ.

Regardless of where the trend started, religious content is booming across TikTok’s 1.9 billion global users. Videos featuring the app’s top five religious hashtags, including #Jesus, have amassed over 1.2 trillion views. Despite assumptions about waning faith, Gen Z is just as religious as older generations, according to Pew Research’s 2025 study—and on TikTok, the pulpit is louder than ever.

https://www.fastcompany.com/91296113/tiktoks-comment-sections-are-being-flooded-with-copy-pasted-christian-messages?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Creată 4mo | 12 mar. 2025, 16:50:04


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