Companies have been turning their attention to “synthetic,” AI-driven user testing. However, as convenient as it might seem, it’s dangerous, expensive, and usually diminishes user value. Let’s take a closer look at why exactly it is problematic and how we can argue against it to make a case for UX research with real users. Part of Smart Interface Design Patterns by yours truly. https://smashingmagazine.com/2025/03/how-to-argue-against-ai-first-research/
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