There’s Blue Sky and then there’s Bluesky.
Blue Sky, a paper goods company founded 16 years ago, appears to be seeing a massive bump in traffic to its website, www.bluesky.com, thanks to the newfound popularity of the social media platform of a nearly identical name.
Blue Sky’s website saw 215,100 visitors in March of this year compared to 56,300 visitors in March of 2024, marking a 282% increase in visits, according to data from digital market intelligence firm Similarweb.
At the same time, Bluesky, the X competitor hosted at bsky.app, saw a 864% growth in visitors. In March 2025, Similarweb tracked 169.8 million visitors, compared to 17.6 million in March 2024.
Bluesky started as a research project at Twitter, but became an independent company in 2021. It launched its platform as an invite-only service in 2023 before opening up public registration in February 2024.
The platform really took off, though, after the November presidential election, when X owner Elon Musk gained a large stake in President Trump’s campaign and subsequent administration. The company now has more than 35 million users, according to a tracker built by software engineer Natalie Bridgers.
With the massive growth, it could be that people are typing in “bluesky.com” to get to the social platform, unaware they’re going to be met with visually appealing planners.
Blue Sky didn’t respond to Fast Company‘s requests for comment.
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