The NBA is making its debut on Peacock this fall and it should be an "exciting and inclusive streaming experience," according to NBCUniversal. It should also bring a few changes as NBC has announced new features including Instant Game Access and Performance View.
For starters, users can watch games instantly with the Live in Browse feature, meaning the match will start right on Peacock's homepage. There will also be real-time information on display. Peacock will also offer a Catch Up option for anyone not online from the first play, letting users watch key moments before jumping into the remaining live game. The streamer offers a similar feature for its English Premier League coverage.
Then there's Performance View, which shows a lot of the key stats, such as which players are on a shooting streak and where they might score from next. While broadcasts typically show similar information during replays, it's a bit more context than a viewer would usually get. All in all this on-screen data feels like something between a video game and a broadcast — though it can be turned off at any time.
There's also a ScoreCard feature, which NBC calls "bingo meets fantasy sports." Alerts will inform participants how they stack up compared to other users and, if they end up top-ranked, their username might appear in the livestream.
The new features follow NBCUniversal's agreement with the basketball organization to show NBA and WNBA games across its channels. The 11-year deal starts with the upcoming 2025-2026 NBA season and includes exclusive livestreams on Peacock of national Monday night games.
"We’re bringing the same level of innovation, inspiration and commitment that we’ve brought to so many other huge sports moments and leagues to deliver an intuitive, interactive and reliable streaming experience that the full range of NBA fans will enjoy," President of NBC Sports Rick Cordella, said in a statement. However, a similar deal with the Premier League began in 2021 and has yet to offer anything to this level.
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