Two years later, Meta is making DMs on Threads official

Meta announced just a couple weeks ago that it would finally start testing a dedicated inbox for direct messages on Threads. Now, it's making the feature official and rolling out DMs to everyone. As with the earlier test, the update will add a messaging tab to the Threads app where users can access the inbox and exchange DMs with mutuals. 

Meta says that initially people will only be able to send messages to users who already follow them or mutual followers from Instagram, though it plans to roll out more customizable inbox controls in a later update. Messaging will also only be available to Threads users over the age of 18. The app also won't support group messaging for now, though it's apparently in the works. Those limitations could be a bit frustrating as it makes Threads DMs more limited than what's available on Instagram, but it's still a lot more convenient than Meta's previous insistence on relying on the Instagram inbox for Threads.

The company's executives were initially very much opposed to bringing DMs to Threads. Instagram head Adam Mosseri explained his thinking in 2023, noting that "two redundant message threads with each of your friends with the same handles in two different apps" seemed like a less than ideal solution. But that position has made less and less sense as Threads has grown to more than 350 million users. "More than a third of daily Threads users with connections follow mostly different accounts on Threads than on Instagram, showing that Threads is establishing its own unique user base," Meta notes in a blog post.

Two years in, the company is also more explicitly positioning Threads as an alternative to X rather than another offshoot of Instagram. While Mosseri once said that the goal of Threads "isn't to replace Twitter," Meta has since walked back its prohibition on recommending political content and experimented with features to help users find familiar creators from X. The company has also leaned more heavily into real-time conversations and news by making trending topics more prominent in the app and surfacing more links in recommendations. Today's update also adds a "highlighter" feature that will make trends even more visible in users' feeds.

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