PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more.
The post Breaking Into New Markets With PPC: Key Considerations appeared first on Search Engine Journal.
https://www.searchenginejournal.com/breaking-into-new-markets-with-pp
Google’s “before:” and “after:” operators let you filter by date, but they're still in beta
The post Google Shares Insight About Time-Based Search Operators appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-shares-insight-about-time-based-search-operators/545963/
Get B2B buying groups talking with this new playbook: persona building, buyer-led content, continuous optimization, and empowering sales teams to nurture buyer relationships.
The post B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships appeared first on Search Engine Journal.
Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media.
The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.
https://www.searchenginejournal.com/ppc-guide/most-important-ppc-kpis/
Google's Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data.
The post Server-Side vs. Client-Side Rendering: What Google Recommends appeared first on Search Engine Journal.
https://www.searchenginejournal.com/server-side-vs-client-side-re
Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices.
The post Yelp Vs. Google Antitrust Case Survives First Big Test appeared first on Search Engine Journal.
https://www.searchenginejournal.com/yelp-vs-google-antitrust-case-survive
Reddit expanded its global reach in Q1 2025, with logged-in and logged-out user activity growing sharply in both the U.S. and international markets
The post Reddit Q1 Report: What It Means For Digital Marketing And SEO appeared first on Search Engine Journal.
Search visibility is shifting as AI Overviews replace organic listings across a growing number of industries.
The post Google Expands AIO Coverage In Select Industries appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-expands-aio-coverage-in-select/545871/
Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s dominance driven by quality, or default settings?
The post 33% of Google Users Stuck with Bing After a Two-Week Trial: Study appeared first on Search Engine Journal.
Google Lighthouse audits are changing. Learn which tests are merging, disappearing, and how to prepare your SEO workflows before these changes take effect.
The post Google Lighthouse To Undergo Major Audit Overhaul: What To Know appeared first on Search Engine Journal.