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This book explores research from the researchers’ perspective: why to engage in research, what methods to follow, how to operate in daily life, what the responsibilities are, how to engage with soci...
How to be a Researcher provides a strategic guide to the conduct of a successful research career within a university environment. Based on the author’s extensive personal experience, it offers down-...
A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive ...
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel...
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able ...
In this chapter, I adopt a case study approach to my own transformation from academic researcher to university-level teacher educator responsible for training future language teachers and providing tr...
Market Research just got easier Every day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this...
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, ...
Describing the philosophy of the scientific method and the training and professional characteristics needed for a successful career, Scientific Research as a Career is a comprehensive "how-to" guide f...
This unique Research Agenda addresses salient current issues in evaluation research, offering a broad perspective on the role of evaluation in society....
With an ever-expanding variety of perspectives on the concept of neoliberalism, it is increasingly difficult to identify any commonalities. This book explores how different people understand neolibera...
The following study uses a bilingual version of the Deese-Roediger-McDermott (DRM) false memory paradigm (Deese 1959; Roediger & McDermott 1995) to investigate conceptual mediation in second language ...