TikTok has introduced the Artist Account, which offers up-and-coming musicians new ways to curate their profiles in ways that boost discoverability. The new suite of tools are not just meant for rising stars: established pop icons can also add an artist tag to their profiles, giving their music its own tab next to their videos, likes and reposted content.
To be eligible for an artist tag, TikTok says you will need at least four sounds or songs uploaded to the app. Artists can also pin one of their tunes so it appears first in the music tab. If a musician drops new content, the app will tag songs as ‘new’ for up to 14 days before and up to 30 days after it goes live. Any new tracks will automatically be added to a profile’s music tab.
TikTok says over 70,000 artists are already using the new tools. The app has proven to be a breeding ground for content to go viral for new artists and established music makers alike thanks to the lightning speed of dance and lifestyle video trends. TikTok’s impact on the music industry has been so massive that even streamers like Spotify have looked into experimenting with video-first music discovery feeds.
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