Uber and car-sharing marketplace Turo announced on Thursday a multi-year partnership that will allow Uber users to rent from Turo’s directory directly within the Uber app.
The vehicles will be added to Uber’s rental arm, Uber Rent, in early 2025.
“Our partnership with Uber unlocks a huge opportunity to utilize the Uber Rent platform to turbocharge growth and further cement our position as the world’s largest peer-to-peer car sharing platform,” Turo vice president of business development Andro Vrdolja said in a statement.
Uber in recent years began working with large car rental platforms, like Hertz and Avis, to offer in-app bookings to attract more users. Prices are set by the rental companies—in this case, Turo hosts—and Uber takes a cut of the bookings.
“By working together, we can further our shared goals of reducing private car ownership and putting the cars that are on the road to better use, all while giving Uber Rent customers more choice to pick the ideal car for their next errand or weekend getaway,” Uber’s Global Head of Consumer Vehicles Niraj Patel said in the release.
The two companies were briefly in competition with one another. Uber in 2022 bought Australian peer-to-peer carshare company Car Next Door, renamed it Uber Carshare, and expanded to Toronto and Boston last year. But Uber announced last month it was shuttering the peer-to-peer car rental service Sept. 12.
Turo, meanwhile, has been eyeing an IPO on the U.S. markets for some time now. The company filed to go public in 2021 and has been regularly providing financial updates. The company posted a profit for the first six months of 2024.
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