‘You think you know love until you read this book’: Why TikTok is obsessed with this 1848 Russian novella

“Pov: you think you know love until you read this book,” reads a viral TikTok post that’s referring not to a bestseller by Colleen Hoover or Sarah J. Maas, but instead a 150-year-old Russian novella by Fyodor Dostoevsky. 

This year, the Penguin Classics edition of Dostoevsky’s White Nights was the fourth-most sold work of literature in translation in the U.K., according to The Guardian. London-based bookshop Hatchards reported sold 190 copies in the last year alone, with its general manager describing the sudden popularity of the novella as nothing short of a “phenomenon.”

The hashtag #Dostoevsky has over 34 million posts on TikTok, with searches for the book on the platform bringing up page after page of fervent reviews, annotated copies, and quotes superimposed over moody shots. There are now even White Nights-inspired Spotify playlists full of songs by composers like Tchaikovsky and Shostakovich, allowing readers to immerse themselves fully in the story’s melancholy.

Published in 1848, White Nights is set in St. Petersburg, Russia during the summer, when the evenings are known as “white nights.” Narrated in first person by a nameless young man, the story follows his chance meeting with a woman longing for a lover who promised to return. Over several nights, they form a connection, but while he falls in love, she remains steadfastly devoted to her absent partner. The result is a 19th-century take on “main character syndrome,” with BookTok eating up the novella’s themes of alienation, longing, and loneliness. 

“When he says ‘ily’ but Dostoevsky said ‘and if I’d already loved you for twenty years, I still couldn’t have loved you more than I do right now,'” reads one TikTok post. Given the book’s themes of loneliness and yearning, it’s perhaps unsurprising the 80-page White Nights has struck a chord with the social media generation. Young people aged 16 to 24 feel more lonely than any other age group, according to Forbes, and 73% of Gen Z report feeling alone sometimes or always.

Despite being born over 200 years ago, Dostoevsky gets it. One TikToker wrote, “Me when a Russian man who lived in the 19th century somehow perfectly describes an issue I have.”

https://www.fastcompany.com/91250524/why-tiktok-is-obsessed-with-white-nights-by-fyodor-dostoevsky?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Vytvořeno 7mo | 20. 12. 2024 11:30:04


Chcete-li přidat komentář, přihlaste se

Ostatní příspěvky v této skupině

Plane yoga is going viral on EasyJet and Spirit Airlines

The last place you’d think of doing a downward dog? An airplane.

That might soon change, as plane yoga is apparently now a thing.

6. 7. 2025 12:20:03 | Fast company - tech
How AI is transforming corporate finance

The role of the CFO is evolving—and fast. In today’s volatile business environment, finance leaders are navigating everything from unpredictable tariffs to tightening regulations and rising geopol

5. 7. 2025 13:10:03 | Fast company - tech
Want to move data between Apple and Google Maps? Try this  workaround

In June, Google released its newest smartphone operating system, Android 16. The same month, Apple previewed its next smartphone oper

5. 7. 2025 10:40:07 | Fast company - tech
Tally lets you design great free surveys in 60 seconds

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. 

4. 7. 2025 13:50:03 | Fast company - tech
How China is leading the humanoid robots race

I’ve worked at the bleeding edge of robotics innovation in the United States for almost my entire professional life. Never before have I seen another country advance so quickly.

In

4. 7. 2025 9:20:03 | Fast company - tech
‘There is nothing that Aquaphor will not fix’: The internet is in love with this no-frills skin ointment

Aquaphor has become this summer’s hottest accessory.

The no-frills beauty staple—once relegated to the bottom of your bag, the glove box, or a bedside drawer—is now dangling from

3. 7. 2025 23:50:07 | Fast company - tech