It looks like brothers Jake and Logan Paul won’t be squaring off in the boxing ring anytime soon. Instead, they are launching a family reality series, Paul American, starting March 27 on HBO Max.
Promotional social media posts on Tuesday teasing an “announcement” tricked fans into believing they could be going head-to-head in the ring on March 27. However, it was all a big ruse to create hype for their first foray into reality TV. “We’re the true American family,” Jake Paul says in the series ">trailer. What exactly that means, you’ll have to tune in to find out.
“Everyone thinks they know Jake and Logan Paul—they’re the original superstars of influencer culture and built their brand on being unfiltered. But PAUL AMERICAN goes deeper,” Nina Rosenstein, executive vice president of HBO Programming, Late Night and Specials, said in a press release. “This show uncovers a side of their relationships we’ve never seen, as brothers, sons, partners, as well as Logan’s transition into fatherhood. It’s a raw and unexpected look into their world.”
In a joint statement, the Paul brothers added, “We’ve built our lives in front of the world, but PAUL AMERICAN is the raw, unfiltered truth behind everything you think you know about us. It isn’t just about the headlines or the viral moments—it’s about the journey that got us here. . . . It’s real and honest, showing the world a side of us they’ve never seen, and we couldn’t be more excited to share this story with our fans.”
The controversial brothers rose to fame on the now-defunct social media site Vine in the 2010s. Both went on to build impressive followings on YouTube, generating a string of controversies along the way (In 2018, Logan posted a video that included footage of a man who had recently hanged himself). At one point, Jake also had a recurring role on the Disney Channel sitcom Bizaardvark. However Disney cut ties in 2017 halfway through filming its second season
In recent years, both turned to the professional fighting world. Jake recently fought the 58-year-old boxing legend Mike Tyson and won. Logan is a former WWE United States Champion and calls himself “the best heel professional wrestling has seen since professional wrestling started.” Both have also built out their business empires, with Jake launching a men’s personal care brand called W and Logan cofounding the beverage company Prime and snack brand Lunchly.
This newest venture will now show another side of the pair, including appearances by their parents; Logan Paul’s fiancée, Nina Adgal, and Jake Paul’s girlfriend, Jutta Leerdam, a Dutch world champion speed skater. The eight-episode series will culminate with a season finale on May 15.
“Villains and bad guys make the most amount of people tune in,” says Jake Paul. They’ll be counting on it.
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