Former Tinder CEO Renate Nyborg launched Meeno less than two years ago with the intention of it being an AI chatbot that helped users through relationship issues. Now, the company is pivoting to focus on teaching predominantly male users how to connect romantically with women through interactions with voice-based AI characters.
“[Male loneliness] is a problem that’s been getting worse for 30 years,” Nyborg tells Fast Company. “I never thought that this was something we could just go and snap our fingers and [fix].”
The first iteration of Meeno, Nyborg says, allowed the company to prove that it could build something that appealed to men. She says the original platform, which will still be available on the Meeno app, attracted over half of its 100,000-user makeup as men.
But they wanted it to yield faster results, and rapid developments to OpenAI’s Whisper API and other technologies in the past few months meant it could rapidly decrease the amount of time its AI needed to offer insights. Users, she says, could get benefits within minutes instead of over three to four weeks thanks to the OpenAI advancements.
The new Meeno is entirely web based, meaning it’s not going to be hosted on an app store. Users will go to the site, take a brief voice survey, and then get insights into how they present themselves. They’ll then make an account and go through fake scenarios, such as being prompted to talk to a woman while waiting in line at a pizza place. Users who want to go through more scenarios each day can pay $19 a month for a premium subscription. Think of it, she says, like Duolingo for dating.
As part of its pivot, Meeno is raising a seed extension, with $2.7 million committed in the past few weeks. (The name, by the way, is a nod to Plato’s Meno writings.)
The key to the platform, Nyborg says, was making it audio based so that it shows a clear intention of getting out of the house and interacting with people in the real world. A Pew Research Center survey from January found that while men and women report roughly equal rates of feeling lonely all or most of the time, men aren’t reaching out to their networks for help as much as women are.
Nyborg says she and her investors have been testing out the product in the mornings, often feeling more confident in their conversations later in the day because they were warmed up.
“Maybe someone pays you a surprise compliment, based on the band T-shirt that you’re wearing, which has happened to me, and what I’ve realized about myself is because I’m an introvert, if I’ve just left the house and I haven’t spoken to anyone, I’ve realized I can be a bit standoffish or aggressive,” Nyborg says. “And again, people are usually just trying to be nice and it can really make someone’s day doing that.”
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