Google CTRs Drop 32% For Top Result After AI Overview Rollout via @sejournal, @MattGSouthern

A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.

The post Google CTRs Drop 32% For Top Result After AI Overview Rollout appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-ctrs-drop-

How To Calculate Your ROAS & Ways To Use It via @sejournal, @coreydmorris

ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes.

The post How To Calculate Your ROAS & Ways To Use It appeared first on Search Engine Journal.

https://www.searchenginejournal.com/calculate-roas/380373/


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