Brands are biographies, products are their personalities

We don’t do business with companies. We do business with people. Let’s try to build things accordingly.

2y | UX Design
How a chef with no customers built one of the world’s top restaurants

The answer? Serve soup made out of soil. A brilliant lesson in brand strategy.

2y | UX Design
Mind the AI gap

UX keeps learning and working with AI tools to recognize any opportunity.

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2y | UX Design
Please do not use ChatGPT to generate personas

The Importance of Human Input in UX Research

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2y | UX Design

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