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Tomas_r2
příspěvky od Tomas_r2
B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships via @sejournal, @alexanderkesler

Get B2B buying groups talking with this new playbook: persona building, buyer-led content, continuous optimization, and empowering sales teams to nurture buyer relationships.

The post B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships appeared first on Search Engine Journal.

https://www.

Duše ve stroji: Jak psychologie mění svět umělé inteligence

Mohou stroje myslet nebo cítit jako my? Nová studie zkoumá, jak psychologie proniká do světa velkých jazykových modelů a zda je to jen sofistikovaná hra na city, nebo skutečný krok k umělé inteligenci s lidskou tváří. http://www.osel.cz/14042-duse-ve-stroji-jak-psychologie-meni-svet-umele-inteligence.html

20d | osel.cz
Brno: Kde se chromozomy (ne)zkracují a vědci kouří dýmku

Brno není jen o vile Tugendhat a věčných debatách o poloze nádraží; v jeho laboratořích se totiž rozplétají základní otázky života a stárnutí na samých koncích našich chromozomů. Poznejte světový výzkum telomer, který odhaluje překvapivé evoluční zvraty. http://www.osel.cz/14043-brno-kde-se-chromozomy-ne-zkracuji-a-vedci-kouri-dymku.html

20d | osel.cz
Free online storage services compared: Which one’s best for you?

Cloud storage services conveniently let you store and access documents, photos, videos, and more from any device. The best part? Many top providers offer free plans that are surprisingly capable.

But with so many options, how do you choose the right free cloud storage service? Let’s take a look at some of the leading free online storage services available today.

Google Drive

The 8 Most Important PPC KPIs You Should Be Tracking via @sejournal, @brookeosmundson

Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media.

The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ppc-guide/most-important-ppc-kpis/

Vesmírná alchymie: Hvězdotřesení magnetaru stvoří zlatý poklad

Mimořádný gama výtrysk magnetaru SGR 1806–20 z roku 2004 nasměroval vědce k tomu, že extrémní události na magnetarech představují další typ míst, kde probíhá r – proces, zodpovědný za výrobu velmi těžkých prvků ve vesmíru. Jeden takový výtrysk upeče tolik atomů těžkých prvků, že to odpovídá třetině Země. http://www.osel.cz/14041-vesmirna-alchymie-hvezdotreseni-magnetaru-stvori-zlaty-poklad.html

20d | osel.cz
Věda Star Wars: Skutečný výzkum z předaleké galaxie

Hvězdné války nejsou jen pohádkou z předaleké galaxie, ale i překvapivě vážným předmětem vědeckého bádání. Od ekonomiky Hvězdy smrti po diagnózu Anakina Skywalkera, věda nachází v Síle nečekanou inspiraci i laboratorní materiál. http://www.osel.cz/14040-veda-star-wars-skutecny-vyzkum-z-predaleke-galaxie.html

21d | osel.cz
Meteorologie v řecké archaické a klasické době

Meteorologie je jednou z formativních přírodních věd staré řecké kultury, spolu s astronomií. Astronomie je díky pravidelnosti velké části nebeských pohybů přímo vzorem vědeckosti. Jak je možné, že se s ní meteorologie mohla v 6. a 5. století před n. l. poměřovat? Základní role meteorologické metafory patří k opomíjeným tématům zrodu antické vědy. http://www.osel.cz/14039-meteorologie-v-recke-archaicke-a-klasicke-dobe.html

21d | osel.cz
AI tools from Google, LinkedIn, and Salesforce could help you find your next job

Sometimes, you need to shake things up in your career. Maybe the job isn’t as fulfilling anymore. Maybe changing circumstances are pushing you toward a new path. Either way, figuring out what to do next can be a challenge.

Increasingly, artificial intelligence is helping people explore their next steps—even when they’re unsure themselves. Chatbots like ChatGPT can offer some guidance, provided you know how to

Iberian blackout points to grid growing pains — not green energy failure


Spain and Portugal have largely restored power after Monday’s unprecedented blackout — the worst in recent European history. The fallout has put the region’s reliance on renewables under fire. Santiago Abascal, leader of Spain’s far-right

21d | The Next Web
How Zipline’s Keller Cliffton built the world’s largest drone delivery network

Zipline’s cofounder and CEO Keller Cliffton charts the company’s recent expansion from transporting blood for lifesaving transfusions in Rwanda to retail deliveries across eight countries—including high-profile partnerships with the likes of Walmart, Chipotle, Panera, and the Mayo Clinic. Zipline’s do-good health efforts and commercial deliveries are all part of Cliffton’s vision for a radical, new transportation network that meets consumers’ desire for accessibility and speed.

Skype is shutting down. If you still use it, like I do, here are some alternatives

When Skype debuted in 2003, it was the first time I remember feeling that an individual app—and not just the broader internet—was radically disrupting communications.

Thanks to its implementation of the voice over internet protocol (VOIP) and its simple interface, the app allowed users worldwide to call virtually any phone number directly from their PC with ease, in addition to calling other Skype users via its peer-to-peer (P2P) network.

If you are too young to remember

This free app is like Shazam for bird calls

It’s spring, and nature is pulling me away from my computer as I write this. The sun is shining, the world is warming up, and the birds are chirping away.

And that got me thinking: What if a smartphone app could translate all those chirps for us?

No, I’m not talking about an app that will translate bird sounds to human speech (although that would be neat). Rather, the app we’re about to go over tells you what specific species is making any bird sound around

Vědecké publikování dekádu poté: Stále nikdo nečte, ale podvádí se ve velkém?

Deset let po kritice neduhů vědeckého publikování zjišťujeme, že staré problémy jako tlak na kvantitu a pochybné metriky přetrvávají, zatímco nové hrozby v podobě papírových mlýnů a AI dále podrývají důvěru ve vědu. Navzdory snahám o reformu a otevřenost zůstává otázkou, zda se věda neztrácí ve vlastním bludišti. http://www.osel.cz/14038-vedecke-publikovani-dekadu-pote-stale-nikdo-necte-ale-podvadi-se-ve-velkem.html

22d | osel.cz
Démoni modelování a hledání mimozemských plynů

Vědci jásají nad možnými detekcemi plynů, dokonce i biosignatur jako je dimethylsulfid, v atmosférách vzdálených exoplanet typu K2-18 b. Jenže nová studie ukazuje prstem na záludnosti modelování těchto dat. Než propukneme v nadšení nad objevem mimozemského života, je prý třeba prověřit, zda nejde jen o statistického démona či artefakt příliš úzkého výběru modelů. http://www.osel.cz/14037-demoni-modelovani-a-hledani-mimozemskych-plynu.html

22d | osel.cz
Opinion: Scaling UK tech is a geopolitical imperative


Amid the economic malaise that followed the 2008 financial crisis in the UK – record unemployment, sluggish growth, tight fiscal consolidation – a game-changing policy drive was beginning to take shape.  This shift, driven by the Conservative-led coalition gov

22d | The Next Web
Prokletí lidského rodu? Hojíme se třikrát pomaleji než šimpanzi

Když se poraní primáti, včetně našich nejbližších příbuzných šimpanzů, všichni se hojí zhruba stejně rychle. Dokonce i patetičtí hlodavci, když na to přijde, se také hojí srovnatelnou rychlostí. Ale lidi ne. Jak ukázaly experimenty, lidem se poranění hojí zhruba třikrát pomaleji. Co jsme komu udělali? http://www.osel.cz/14036-prokleti-lidskeho-rodu-hojime-se-trikrat-pomaleji-nez-simpanzi.html

22d | osel.cz
‘Read the room, girl’: Running influencer Kate Mackz faces backlash over her White House interview

Wake up, the running influencers are fighting again. 

In the hot seat this week is popular running influencer Kate Mackz, who faces heavy backlash over the latest guest on her running interview series: White House press secretary Karoline Leavitt.

Mackz, who has nearly 800,000 followers on TikTok, has previously featured notable figures such as political commentator

Half of Airbnb users in the U.S. are now interacting with its AI customer service agent

Half of Airbnb users in the U.S. are now using the company’s AI-powered customer service agent, CEO Brian Chesky said Thursday during an earnings call. The tool was quietly rolled out last month and is expected to be available to all U.S. users in the coming weeks.

Chesky said the AI assistant has already led to a 15% drop in users needing to contact live support agents. While the techn

Server-Side vs. Client-Side Rendering: What Google Recommends via @sejournal, @MattGSouthern

Google's Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data.

The post Server-Side vs. Client-Side Rendering: What Google Recommends appeared first on Search Engine Journal.

https://www.searchenginejournal.com/server-side-vs-client-side-re

Gravito-optický efekt: Chytáme gravitační vlny na světlo?

Současné detektory gravitačních vln slyší jen "hluboké tóny" vesmíru do pár set kHz, což nám může bránit v zahlédnutí exotických jevů. Nový koncept gravito-optického efektu, využívající ohyb světla na gravitační vlně zesílený v optickém rezonátoru, slibuje otevřít okno k dosud neslyšeným vysokým frekvencím (MHz-GHz) a hledat tam stopy nové fyziky. http://www.osel.cz/14035-gravito-opticky-efekt-chytame-gravitacni-vlny-na-svetlo.html

22d | osel.cz
What your emoji use says about your personality

Are you guilty of overusing the monkey covering its eyes emoji? Do you find it impossible to send a text without tacking on a laughing-crying face?

Much like choosing between a full stop or an ‘x’ at the end of a message, emojis have become their own form of language—complete with unspoken rules and hidden meanings (we all know exactly what we’re implying with the eyes emoji or the eggplant).

But beyond adding subtext or flirtatious nuance, your go-to emojis m

Yelp Vs. Google Antitrust Case Survives First Big Test

Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices.

The post Yelp Vs. Google Antitrust Case Survives First Big Test appeared first on Search Engine Journal.

https://www.searchenginejournal.com/yelp-vs-google-antitrust-case-survive

Apple stocks down as CEO Tim Cook warns of $900 million in tariff-related costs for Q2

Apple shares fell nearly 3% in premarket trade on Friday after the iPhone maker trimmed its share buyback program and CEO Tim Cook warned of additional tariff-related costs of about $900 million this quarter amid a raging Sino-U.S. trade war.

The Cuperti

SAG-AFTRA’s new influencer committee aims to strengthen support for digital creators

SAG-AFTRA is expanding its reach into the influencer economy.

In late April, the union’s board unanimously voted to establish a new influencer committee, appointing New York-based lifestyle influencer Patrick Janelle as chair.

SAG-AFTRA’s involvement with influencers isn’t new. In 2021, the union introduced an influencer agreement and waiver to cover branded content wor

Why TikTok got hit with a $600 million fine from EU privacy watchdogs

European Union privacy watchdogs fined TikTok 530 million euros ($600 million) on Friday after a four-year investigation found that the video-sharing app’s data transfers to C

How ‘Star Wars’ can save STEM education

In American culture, importance and attention are often misaligned. This disconnect is one of the greatest challenges we in the STEM world face.

Too often, society’s most essential stories are drowned out by the drama of the moment—pushed aside by the next headline or fleeting scroll. Today’s media environment is a relentless battle for attention, which is why, when a cultural moment aligns with science, we must seize it. Elevate it. Share it.

Right now, we have just such

How Facebook data can help track human migration patterns

Whether it’s political leaders like Donald Trump expressing concern about immigration, or individuals forced to leave their homes due to conflict, the movement of people across borders—and where they end up—is a highly debated global issue.

It’s also an area plagued by a lack of high-quality data. But a new solution may be on the horizon, offering near-re

Of course we deserve to know the true cost of tariffs

For one exhilarating moment, it sounded like Amazon was about to make a gutsy pro-consumer move. On Tuesday, Punchbowl News reported that the company would “soon show how much Trump’s tariffs are adding to the price of each product” by specifying it “right next to the product’s total listed price.” That act of transparency would have been reminiscent of past prece

Reddit Q1 Report: What It Means For Digital Marketing And SEO via @sejournal, @martinibuster

Reddit expanded its global reach in Q1 2025, with logged-in and logged-out user activity growing sharply in both the U.S. and international markets

The post Reddit Q1 Report: What It Means For Digital Marketing And SEO appeared first on Search Engine Journal.

https://www.searchenginejournal.com/reddit-q1-report-wha

Chocolate-free brownies and coffee-less cold brew: AI might help food brands weather the tariffs

Brownies with no chocolate, and cold brew with no coffee beans: With the return of U.S. tariffs still uncertain, reformulated snacks might soon be on the horizon.

Whether it’s a global pandemic, looming trade wars, or actual wars, supply chain disruptions and continuity struggles are becoming increasingly common. In response, consumer packaged goods (CPG) companies are tu

Anatomie zombie vulkánu: Co vyvolává neklid ve spící sopce Uturuncu?

Bolivijský stratovulkán Uturuncu soptil naposledy před zhruba 250 tisíci let. Přesto se ale stále chvěje geologickou aktivitou, což mu vyneslo škodolibou přezdívku „zombie vulkán.“ Mezinárodní tým geologů mu provedl seismickou tomografii vulkanického přívodního systému a tvrdí, že riziko bezprostřední erupce je mizivé. http://www.osel.cz/14034-anatomie-zombie-vulkanu-co-vyvolava-neklid-ve-spici-sopce-uturuncu.html

23d | osel.cz
Exclusive: Danish supercomputer powers AI care ‘companion’ for hospitals


Danish startup Teton has used Gefion, one of Europe’s most powerful supercomputers, to turbocharge the development of its AI “care companion” for hospital staff.  Teton installs cameras and sensors in hospital rooms to gather real-time data. This g

23d | The Next Web
The PHP Podcast: 2025.05.01

This week on the PHP Podcast, Eric and John talk about PHP Tek 2025, Dead Tech, DIY Digital Calendars, Digging into Digg, Meetups, and more… Links from the show: https://lp.jetbrains.com/phpverse-2025 Is This Tech Dead? | Tech Obsolescence Tracker SD Ruby 20th Anniversary Meetup, Thu, May 1, 2025, 7:00 PM | Meetup PHP TEK 2025 – […]

The post The PHP Podcast: 2025.05.01 appeared first o

33% of Google Users Stuck with Bing After a Two-Week Trial: Study via @sejournal, @MattGSouthern

Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s dominance driven by quality, or default settings?

The post 33% of Google Users Stuck with Bing After a Two-Week Trial: Study appeared first on Search Engine Journal.

https://www.searchenginejournal.com/33-of-google-use

‘Eating like a medieval peasant’: TikTok is eating up recession-era dining tips

“If this is your first time being poor, I’m Kiki, and I’m trying to make it affordable to eat by using depression, recession, and wartime recipes,” says TikTok creator Kiki Rough in a video posted last month.

Google Lighthouse To Undergo Major Audit Overhaul: What To Know via @sejournal, @MattGSouthern

Google Lighthouse audits are changing. Learn which tests are merging, disappearing, and how to prepare your SEO workflows before these changes take effect.

The post Google Lighthouse To Undergo Major Audit Overhaul: What To Know appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-l

Why AI companies keep raising the specter of sentience

The generative AI revolution has seen more leaps forward than missteps—but one clear stumble was the sycophantic smothering of OpenAI’s 4o large language model (LLM), which the ChatGPT maker eventually had to withdraw after users began worrying it was too unfailingly flattering. The model became so eager to please, it lost authenticity.

In their blog post explaining what went wrong, OpenAI described “ChatGPT’s default per

Microsoft’s Q1 profits rose 18% thanks to AI and cloud computing

Microsoft’s cloud computing and artificial intelligence business helped deliver $70.1 billion in sales and boosted profits by 18% for the January-March quarter, a dose of relief for investors during a turbulent time for the tech sector and U.S. economy.

The company r

How Ziff Davis’s lawsuit against OpenAI redraws the battle lines with the media

In the early days of the current AI boom, The New York Times sued OpenAI and Microsoft for copyright infringement. It was a seismic move, but perhaps the most notable thing about it is what came after. In the subsequent months, publisher

Trump’s war with universities could hurt AI progress in the U.S.

Welcome to AI DecodedFast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here.

Trump harms AI progress by warring with universities

Donald Trump has done a lot to antagonize universities in his f

The ‘Caveman Method’ is the latest viral skincare technique. Experts say you should think twice

The cost of a multistep skincare routine can quickly add up. But have you ever wondered what would happen if you simply stopped?

This weekend, a TikTok creator went viral for discussing her controversial “Caveman Method,” which she claims is helping restore her skin barrier after years of picking at her skin. In a video that has since racked up nearly 1

How AI helped Meta beat Wall Street’s Q1 predictions

Instagram and Facebook parent Meta Platforms Inc. posted better-than-expected results Wednesday for the first quarter thanks to strong advertising revenue—boosted by artific

Čínská kosmická odysea: Od Nebeského paláce po lunární ambice a komerční dravce

Čínská kosmonautika zažívá bezprecedentní rozmach na všech frontách – od plně funkční orbitální stanice Tchien-kung a ambiciózních plánů na přistání na Měsíci před rokem 2030, přes explozivní růst komerčního sektoru až po tajemný vojenský kosmoplán a budování cislunární infrastruktury. Rudý drak v kosmu už není jen pozorovatelem, ale aktivně utváří pravidla hry a jeho komplexní strategie si zaslouží pozornost. http://www.osel.cz/14033-cinska-kosmicka-odysea-od-nebeskeho-palace-po-lunarni-ambice-

24d | osel.cz
To understand Trump’s presidency, just follow the money

Last week, President Donald Trump sat for an interview with Time magazine to reflect on the first 100 days of his second term in the White House. Trump, as he tends to do when discussing himself, let the superlatives fly. “I feel that we’ve had a very successful presidency in 100 days,” he said. “We’ve had people writing it was the best first month, and best second month, and really the best third month.”

Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition? via @sejournal, @rollerblader

Stop obsessing over 500 searches. This week's Ask An SEO shows how to decode keyword intent and turn Google Keyword Planner into an SEO asset.

The post Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition? appeared first on Search Engine Journal.

https://www.searchenginejournal.

How CMOs Can Tell Stories To Manage Change [Case Study With Mondelēz International] via @sejournal, @gregjarboe

A brand's approach to empathy, AI, and personalization offers key insights for CMOs aiming to drive impactful marketing campaigns and business growth.

The post How CMOs Can Tell Stories To Manage Change [Case Study With Mondelēz International] appeared first on Search Engine Journal.

https://www.searchenginejo

How to find and cancel forgotten online subscriptions that are costing you a fortune

Over the years, I’ve likely wasted thousands of dollars on forgotten subscriptions—and I’m not alone. A 2022 survey by research firm C+R found that 42% of Americans had paid for subscriptions they’d forgotten about. It’s easy to lose track, especially when payments are scattered across credit cards, debit cards, PayPal, and app store accounts.

Here’s how to track down and cancel those forgotten

Why online shopping feels like a chore in 2025

While online shopping remains undeniably convenient, many are beginning to wonder: Is it still fun?

According to a new study from Criteo, 75% of consumers now see onlin

WordPress Jubilee Of Forgiveness Continues via @sejournal, @martinibuster

WordPress posted a reminder that the WordPress Jubilee, in which previously blocked community members are unblocked, is still ongoing.

The post WordPress Jubilee Of Forgiveness Continues appeared first on Search Engine Journal.

https://www.searchenginejournal.com/wordpress-jubilee/545785/

Heart Aerospace’s US move shows Europe is ‘driving innovation away’


Swedish electric plane startup Heart Aerospace is relocating its headquarters from Gothenburg to Los Angeles in a move it says will “bolster product development.”  The company will lay off all of its 75 employees in Sweden,

24d | The Next Web
Europe’s biggest blackout made me confront my dependence on tech


Unprecedented power cuts swept across Portugal, Spain, and parts of France on Monday — instantly unravelling the tech-dependent lives of me and tens of millions of others.  At first, I wasn’t worried. Then the owner of my Lisbon apartmen

24d | The Next Web